Pliego is the founder and chairman of Grupo Salinas, a conglomerate headquartered in Mexico City with interests in media, finance, retail, and telecommunications.
Despite his close ties with Andres Manuel Lopez, the President of Mexico, his position on Bitcoin is different. The coin's censorship resistance and store of value characteristics are huge drawers. Many people ask me if I have Bitcoins, YES. Wednesday marked the first time Bitcoin stepped above $18,000 in three years, going as high as $18,488 on Coinbase with the daily low at $17,200. Aside from the entry of institutional, even some billionaires are already investing a sizable portion of their wealth into popular digital currencies such as Bitcoin. "I have 10% of my liquid portfolio invested".
Salinas has been a Bitcoin investor.
Grayscale Investments, a digital asset management firm that offers retail investors the ability to invest in crypto via listed funds, says it has topped $10 billion in assets under management (AUM). Grayscales claims the title as the "world's largest digital currency asset manager". Over the years, they have successfully increased their Bitcoin holdings to over 500,000.
Aside from Bitcoin, Pliego also revealed where he placed the rest of his liquid portfolio investments.
In point of fact, a surprisingly robust rally for Bitcoin, which had witnessed an upsurge of 150 per cent thus far in 2020, has been gathering steam over the recent months after a slew of strong Government stimulus packages alongside Central Bank measures aimed at weathering the fiscal consequences of pandemic-driven storms, had bolstered appetite for riskier assets.