In a statement on Thursday, Apple said "Fortnite" was removed because Epic had launched the payment feature with the "express intent of violating the App Store guidelines" after having had apps in the store for a decade. However, Android users can still download the game from Epic's own app launcher as the "open Android ecosystem lets developers distribute apps through multiple app stores".
I am one of the minority who thought the Apple 1984 ad was ironic.
Clearly this was not a spontaneous decision on Epic's part, and Apple and Google must have seen it coming.
Cupertino's walled garden leaves users with no option when it comes to installing an app that's no longer in the App Store, and this is what makes an iPhone with Fortnite already installed something that so many people are drooling over. Instead of using the official sanctioned system for both the platforms, it allowed the users to pay Epic directly for in-app purchases, violating the terms of the payment system.
To update/install Fortnite on iOS, open the iOS app store, and tap on the account icon, as shown below.
Companies, including music streaming service provider Spotify Technology SA and the owner of Hinge and other dating apps Match Group, issued statements supporting Epic, with Match accusing Apple of using its "unfair policies to hurt consumers, app developers and entrepreneurs".
Minutes later, Epic Games broadcast a short video inside Fortnite Party Royale, presenting a spin on Apple's iconic "1984" commercial. Some are describing this as a trap which Apple fell into - as if they could have seen what what going to happen and handle things differently. The filing primarily focuses on how Google makes it more hard to sideload applications than installing apps from the Play Store, but there are a few suprising claims, including how Google supposedly blocked OnePlus from distributing the Epic Games app on its phones.
The "Fortnite Mega Drop" is explained in further detail in this FAQ from Epic. At the moment, from the comments, it looks as if the fans are just unhappy about the loss of their game and seems to be putting Epic in the same boat as Apple, i.e. money-grabbing, rule-enforcing, behemoths.
In the legal complaint, Epic has directly referred to the advertisement saying Apple has become what it once stood against, trying to control the markets, block any kind of competition and stifle innovation. "'The fact that their business interests now lead them to push for a special arrangement does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users, '" Molina and Snider continue. On-screen text declared, "Epic Games has defied the App Store Monopoly".