The agreement comes after 2K sealed a multi-year partnership with the NFL itself to produce non-simulation football games, which are now in development and set to launch in 2021.
Today 2K announced that it has formed a partnership with OneTeam Partners and the National Football League Players Association (NFLPA) that will allow NFL players to appear in multiple football games that are now in development to release starting in the calendar year 2021.
"2K has a proven track record of high-profile and successful business relationships with other sports leagues, professional athletes and their collective fans", Steve Scebelo, interim president of NFL Players Inc., the marketing and licensing arm of the NFLPA, said in a press release.
The financial terms of the deal were not made public. "We are excited to be working with the NFLPA and OneTeam to bring the biggest football stars into the titles we're working on " said David Ismailer, President of 2K."We want to give fans authentic, memorable and fun experiences thanks to a list of true heroes of the sport".
The announcement notes that 2K has multiple NFL games - described as "non-simulation football game experiences" - in development, which are set to launch in 2021. The contract covers NFL-themed and non-simulation video games.
With EA and the National Football League re-upping their agreement in May to allow the game producer exclusive rights for National Football League simulations through 2026, those hoping for long-awaited competition for "Madden" are out of luck for now. For that, 2K had to make a deal with the NFLPA and One Team Partners.
The NFLPA has announced a partnership with 2K Sports. "We are pleased to be a part of this important partnership".