In the coming weeks, global music video premieres are happening on Facebook, including exclusive music video content from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50.
There's no word on whether the feature will be expanded to other parts of the world. "We will continue to find opportunities to add more unique social sharing experiences and bring music into the ways people share and connect on Facebook". Users will be able to follow artists directly from the music videos page, instead of having to go to their dedicated music pages.
The Facebook "music experience" was already available in India and Thailand, but is making its U.S. debut this weekend, according to Hrivnak and Raji.
Facebook, Sony, Universal Music and Warner Music Group did not immediately respond to Reuters' request for a comment. They're about social experiences from discovering new artists with friends to connecting more deeply with artists and people you love.