The bump in pricing is now one of several price increases YouTube TV has seen since its debut, starting with a modest $5 per month bump in 2018, followed by a much more substantial price hike previous year to $50 per month.
YouTube TV just got more expensive. The change is effective immediately for those signing up for YouTube TV, and will be reflected on the next bill for current customers.
YouTube says that the increased price for YouTube TV is due to the rising cost of content. YouTube also argues that the higher price point reflects the "complete value" of YouTube TV.
"We don't take these decisions lightly, and realize how hard this is for our members", YouTube TV's announcement read, in detailing the price hike. The company said it will add BET Her, MTV2, MTV Classic, Nick Jr., NickToons, and TeenNick at a later date.
YouTube TV isn't alone among the over-the-top TV players in raising prices. As of the end of March 2020, YouTube TV had an estimated 2.3 million subscribers - one of the only pay-TV services in the U.S.to register any growth in the first quarter of the year.
YouTube has steadily added new features, like "Dark Mode", which tones down glare with a dark background, and the ability to select "Mark as Watched" on desktop and mobile devices for any TV show you've already seen.
Almost two months after announcing YouTube TV would finally be adding popular ViacomCBS channels to its service, Google has revealed the price bump that will accompany the new channels. The service also refreshed its Live Guide on desktop to include details on what's now airing and what'll be available to watch within the next seven days. A new news feature will allow users to jump to various clips within news programming. It's all included in the base cost of YouTube TV, with no contract and no hidden fees. "As the streaming industry continues to evolve, we are working to build new flexible models for YouTube TV users, so we can continue to provide a robust and innovative experience for everyone in your household without the commitments of traditional TV", Oestlien wrote. It's a bit similar to the key plays option for sports. That's now available on connect-TV devices and will come to mobile devices in the next few weeks.