Microsoft Joins Growing Facebook, Instagram Ad Boycott Over Concerns About Inappropriate Content

Microsoft suspends all advertising on Facebook Instagram

30 Jun 2020 Microsoft suspends all advertising on Facebook Instagram Written by Shubham Sharma Business

Two separate reports state that Microsoft has stopped advertising on Facebook's services because it publishes inappropriate content.

Here's all you need to know about it. Axios broke the news and cites an internal Yammer post sent by Microsoft CMO Chris Capossela.

What they're saying: "Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the USA and we've subsequently suspended all spending on Facebook/Instagram worldwide", Microsoft CMO Chris Capossela said in an internal Yammer post, responding to an employee's question.

Concerns What are Microsoft's concerns? Unlike the other 160 companies so far, Microsoft is less concerned about pressuring Facebook to enact changes specific to policies regarding hate speech, and more about what its ads are appearing next to.

This, as per examples cited by Capossela, particularly includes things like "hate speech, pornography, and terrorist content".

Microsoft is the latest large company that has made a decision to pull its ads from Facebook and Instagram, but contrary to other big names that did the same thing as part of an anti-racist boycott against the social network, the software giant has its own reasons.

Due to Facebook's relaxed reaction to numerous actual threats made to U.S. citizens by President Donald Trump, there is a movement by numerous companies to withdraw their funding of Facebook in the hope that it will change its practices.

In response, Facebook last Friday said it would start cracking down on more ads, including those that criticize immigrants and migrants, and that it would also add notifications to "newsworthy" posts from politicians that otherwise break their rules.

"The timeline on resuming our media spending is dependent on the positive actions they take, but I expect our pause will continue through August".

And, the impact did not even spare Facebook founder Mark Zuckerberg who alone lost $7.2 billion from his net worth, falling down from the third to fourth richest in the world with a wealth of $82.3 billion.

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