West, who is known for chronicling her life with her sisters on TV's "Keeping Up with the Kardashians", launched her makeup line in 2017, two years after Jenner's successful foray into the beauty industry.
Kim Kardashian West is selling a stake in her beauty brand for $200 million, in a deal that values the TV reality star's three-year-old business at $1 billion.
Kim Kardashian remains the majority owner of KKW Beauty, with an estimated 72 per cent stake in the company.
Our beauty biz sources tell us there's no real "secret" to their success, it's the Kardashian/Jenner brand as a whole. not to mention their hundreds of millions of followers across social media. "You've weathered the craziest storms and now God is shining on you and our family".
To celebrate the iconic deal, the fashion designer shared a photo on Twitter showing off some... fresh produce and flowers laid out in the sun.
"You guys, I dyed my hair red".
To make matters worse, the tweet comes shortly after Kim was photographed heading to a celebratory lunch in LA without a face mask, despite recommendations from LA county Department of Public Health to wear one in public.
Coty purchased a 20 per cent stake, meaning the reality star's business is worth $1 billion.
The 39-year-old will still promote KKW Beauty online and will help create new products.
It will see Coty take "overall responsibility" for the brand's skincare, haircare, personal care and nail products, they said in a statement.
"This relationship will allow me to focus on the creative elements that I'm so passionate about while benefiting from the incredible resources of Coty", Kardashian said.