According to outcome of Sound, after the song's performance, he emerged dressed as a reporter and interviewed organizers of the rally about what had just happened. The lyrics mentioned injecting Obama, Clinton and Fauci with the "Wuhan flu" and chopping up members of the World Health Organization "like the Saudis do".
Before video footage emerged of Cohen's reported performance, Yelm City Council member James Connor Blair wrote on his Facebook page: "Sacha Baron Cohen pulled a... stunt at the March For Our Rights 3 event". Lock her up like we used to do.
Cohen's latest comedy figure also convinced the crowd to sing about journalists and how they should "chop them up like the Saudis do" - a reference to the death of Jamal Khashoggi, who was assassinated at the Saudi consulate in Turkey in 2018.
According to event organizers, Cohen initially disguised himself as the head of a political action committee that wanted to sponsor the rally.
And apparently, the crowd did get wise to the act, but not before they were soundly humiliated with the widely-recorded singalong and a separate instance where Baron Cohen snuck in under a different disguise.
The lyrics addressed former president Barack Obama, called out "mask wearers", called coronavirus the "Wuhan Flu", and was blatantly racist towards Chinese and Japanese people. "He came on stage disguised as the lead singer of the last band, singing a bunch of racist, hateful, disgusting s***", adding, "His security blocked event organizers from getting him off the stage, or pulling power from the generator".
Baron Cohen was honored past year by the Anti-Defamation League because of his record of using humor to fight hate, including through his Showtime series "Who is America?" which satirizes American politics.
TMZ reported that at some point the crowd turned on Baron Cohen, who was whisked into a waiting ambulance by his security and driven away.