So what's the entertainment industry to do in such challenging times? Universal claims that the movie, which is a sequel of the 2016 Trolls, received the biggest debut for a digital release. For $19.99, fans could access the films for 48 hours.
Whatever be the case, experts are wondering if it will truly be possible for Trolls World Tour to make a profit after not releasing to theatres at all, considering how much big-budget movies rely on theatre ticket sales.
When it turned obvious film theaters have been closing down, Universal made then-current theatrical releases The Invisible Man, Emma, and The Hunt out there for digital rental.
However, while big-budget blockbusters, including No Time to Die, Fast and Furious 9, A Quiet Place Part II, and Mulan, were postponed after the Covid-19 outbreak led to cinema chains shuttering across the world, bosses at Universal chose to release Trolls World Tour on video-on-demand services for audiences to enjoy while self-isolating at home. Instead, the studio doubled-down, asserting a simultaneous launch in any remaining theaters and on-demand platforms.
Movie theaters are already struggling domestically, and this determination might start to shift the trade much more in the direction of streaming. Trolls: World Tour is a giant manufacturing, costing as a lot as $100 million to make. Helping is that TROLLS WORLD TOUR is a family movie, and since it was available during a family vacation, such as Easter, when many families were trapped at home, the incentive to rent the title was high. So it is easily the most high-profile example of a major studio taking a risk on a huge digital release. Now Trolls: World Tour could be a sign of things to come.
Netflix has also generated controversy through its practice of qualifying for Academy Award consideration by running its major original releases in theaters for just a few weeks prior to debuting them on its SVOD platform. That's to be expected, considering the unprecedented circumstances behind its release. These will be continued to be well embraced as families stay quarantined due to social distancing measures.
Universal saw an opening VOD day for TROLLS WORLD TOUR that was 10 times better than its previous VOD victor JURASSIC PARK: FALLEN KINGDOM.
Without any concrete numbers, it's unimaginable to quantify the success of Trolls: World Tour. How, as an illustration, will the cash it makes on digital examine with what it might have made as a conventional theatrical launch?
Some industry observers have suggested that NBCUniversal and parent Comcast also saw this as opportunity not only to test how much consumers will pay for a major title premiere at home, but also to challenge the traditional theatrical window, backed by an undeniably compelling rationale.