As we reported last month, despite being one of few smartphone companies to be fairly unaffected by the COVID-19 pandemic, Apple's iPhone sales in China plunged 61% in February 2020 as compared to previous year.
Overall, 21.756 million handsets were shipped in China in March, a year-over-year decrease of 23.3 per cent, showed the data from China Academy of Information and Communications Technology. Sales of Apple's iPhones in China has apparently increased to 2.5 million units for March 2020. Those figures were still down roughly 20% compared with March 2019.
According to Xiaomi Corp's CFO, the Chinese market has so far successfully recovered to around 80% of the pre-virus levels.
"If we take reference from China's experience, I think smartphone demand is resilient", said Chew.
Apple also requested the Indian government in a letter to consider its products as an essential commodity seeking exemption from the recently imposed shipping restrictions.
Retailers in China, including Apple, began resuming operations by early March. Chinese smartphone makers are hoping the domestic market, which has for years contracted, will see new life with the sale of 5G-enabled phones. The March decline is more modest than that in February and January, when smartphone shipments fell 54.7% and 36.6%, respectively.