To display the business's profile and also advancements, Ericsson will certainly take the demonstrations and also material developed for the MWC Barcelona to clients in their residence markets with neighborhood occasions called "Ericsson Unboxed". "We have been looking forward to sharing our work in AI, 5G and vRAN with the industry, we regret not attending, but believe this is the right decision." the company said.
We respect their decision and are reassured by their commitment that they will be at MWC Barcelona 2021 in full force and our rebook trends for next year's event remain high. The move follows LG's announcement earlier this week that it was pulling out of the show.
Ericsson is the second company to retire from the biggest mobile show in the world, held annually at the end of February, during the week.
The spread of the virus has already affected major sporting events in China. Their booth is easily one of the most impressive at MWC, yet the company was adamant that the wellbeing of their employees came first.
Like Ericsson, LG has announced that it will hold events to show its products.
The company said it "appreciates" what GSMA (the association which organizes the MWC, op. ed) has done to mitigate the coronavirus risk.
About the GSMA The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators and almost 400 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors.
Ericsson has also sent an official letter to GSMA confirming the company's decision to skip MWC 2020.
It also added that following the outbreak and continued spreading of the novel corona virus, the company closely monitored the development and adhered to recommendations from relevant national authorities and global bodies. At the same time, the company said it would continue to monitor and assess the severity and impact of the coronavirus on the upcoming MWC event.