Audience Network as it now exists is coming to an end. "I'm proud and grateful to the group at Audience for his or her many successes through the years, creating distinctive, contemporary and provocative content material together with our nice studio companions".
AT&T announced that their channel Audience Network is going to stop its linear programming and become an HBO Max Preview Channel come spring. 20 years ago we were the first pay TV provider to differentiate our content offering with the best exclusive original content, and the team truly brought to life the network vision: "Always Original, Never Ordinary".
Audience launched under the name of FreeView in November 1999 and mainly focused on music and concerts.
Mr. Mercedes executive producer and director Jack Bender told Adweek past year that he hoped his series would end up on HBO Max, given that the DirecTV model is "a bit of an archaic formula" in today's streaming universe. AT&T has said they plan to make HBO Max one of their main focuses so using the Audience Network to promote the new service makes sense. It is unclear whether this means that the former public will show full episodes of HBO Max programming, or rather as one promotional trailer after another. The deal was made in mid-2018, but legal challenges to the deal by the Trump administration continued until February of past year.
On the broader company degree, AT&T has been making important strategic strikes in latest months because it readies HBO Max and works to pay down the large debt load created by its $81 billion acquisition of Time Warner.
HBO Max launches in May 2020, which gives the company four months to decide what to do with those already greenlit seasons of "Condor" and "Loudermilk", as well as the future of "Mr. Mercedes" and the entirety of DC Universe.
Like its media peers, WarnerMedia faces a high-pressure balancing act in continuing to operate revenue-generating pay-TV networks, whose ratings are in secular decline, while also initiating new direct-to-consumer businesses.