This may be the biggest change in Apple's iPhone strategy in 2020

Apple may be planning a big change to its iPhone launches after the iPhone 12					
								
			
	
			Andy Meek			@aemeek					December 2nd 2019 at 4:45 PM					 Share Tweet

Apple may be planning a big change to its iPhone launches after the iPhone 12 Andy Meek @aemeek December 2nd 2019 at 4:45 PM Share Tweet

If the iPhone 12 Pro Max gets a 6.7-inch OLED display, which reports suggest will be provided by Samsung, but Apple won't have to fear much considering it will have at least two accompanying models, namely iPhone 12 and iPhone 12 Pro. The analysts also predict there will be two Pro-branded models and two standard models, although which is which might surprise you.

Ever since Apple departed from the 4-inch iPhones in 2015, the display sizes have only gone bigger. However, JP Morgan thinks it'll instead be a totally new model positioned as the cheapest of the bunch. There'll be one 5.4-inch model in 2020, two with 6.1-inch displays, and a larger iPhone with a 6.7-inch display. They should have only a dual-camera module, without the "3D sensing". Chatterjee's sources are pointing to two new iPhone models sometime in the first half of 2021, and then two more new releases in the second half of 2021. These customers are very likely on the lookout for a compact model, meaning a 5.4-inch iPhone 12 that sits somewhere between the iPhone SE and iPhone 8 could be just what's needed. But it looks like the Cupertino tech giant isn't satisfied with the size of its iPhone 11 Pro Max.

Joining the iPhone 12 and iPhone 12 Plus/Max will reportedly be two Pro-branded models that'll presumably be marketed as the iPhone 12 Pro and iPhone 12 Pro Max. The more manageable 6.1-inch Pro is expected to replace the 5.8-inch iPhone 11 Pro that debuted in September. Including the triple photo module on the back and the "World-facing 3D sensing ". If the reports are true, the iPhone 12 will also get an OLED display. The two higher-end iPhones could offer support for the fastest 5G technology, mmWave, while the two lower-end iPhones may be limited to the sub-6GHz spectrum, which is not as speedy but has a wider range.

The report states “the shift in strategy would allow Apple to smooth its traditional seasonality and give the company increased flexibility to change its products within a six-month time frame and compete with other device makers that launch new phones throughout the year.”.

Apple has been launching new iPhones in the fall since 2011, and the note from Chatterjee provides little additional information on the potential split if Apple does pursue a new launch timeline. For many years, Apple released iPhones in the fall, leading up to the holiday season.

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