One of Britain's biggest rock bands announced Thursday that it has teamed up with scientists to study the impact of their global tours on climate change.
MASSIVE Attack have teamed up with climate scientists to map their carbon footprint while on tour. By referencing the recent reports from the Intergovernmental Panel on Climate Change and their own research, they claim that carbon offsetting is not effective enough.
"Offset and forget can not work in a climate & biodiversity emergency", they emphasise in the official statement released this morning, and stress the need for an immediate collective action across the music industry to efficiently reduce carbon impact.
"Any unilateral statement or protest we make alone as a band will not make a meaningful difference". In pursuing systemic change, there is no substitute for collective action.
Chris Jones, research fellow at Tyndall Manchester, said: "We will be working with Massive Attack to look at sources of carbon emissions from a band's touring schedule".
"He said: "[The report] will likely mean a major shift how things are done, involving not just the band but the rest of the business and the audience".
Last week, Coldplay frontman Chris Martin said the band will not launch a globe-trotting tour for their latest album because of environmental concerns.
Robert Del Naja, aka 3D, wrote in The Guardian that the group, who earlier this year performed at an Extinction Rebellion demonstration, has the commissioned the Tyndall Centre for Climate Change Research to put together a "roadmap to decarbonisation" for touring bands and musicians that will be shared throughout the live music industry "to assist swift and significant emissions reductions".