At the unveling of its new Mustang Mach-E, Ford hinted that it could use this historic moniker to form into an entirely new performance sub-brand. It also claims range "of at least 300 miles with the available extended-range battery and rear-wheel drive".
Tesla CEO Elon Musk at a press conference at the Kennedy Space Center in Cape Canaveral, Florida, Feb. 6, 2018.
"At the first-ever Detroit auto show, Henry Ford said he was working on something that would strike like forked lightning", said Bill Ford, executive chairman of the company that bears his family's name."That was the Model T".
"The Mach-E is our step into the future, without ignoring history", Gueler said.
Much like the petrol-powered Mustang sportscar, the Mach-E uses a reworked version of the iconic pony badge to strengthen the links between the two cars and to "communicate the new-ness of this". It's fast. It's fun.
The Mach E comes with a starting price of $43,895 and is offered in a number of configurations.