He continues, saying Cherry forgets that immigrants too fought in the same wars Canadian-born people did.
Just before playing his taped poppy appeal standing next to his great uncle Sgt. Thomas William Mackenzie's grave in France, Cherry said: "You people love, that come here, whatever it is, you love our way of life". At least you can pay a couple of bucks for a poppy or something like that. "These guys paid for your way life that you enjoy in Canada, these guys paid the biggest price".
"PS I bought my poppy" he added.
The NHL, known for its motto that "hockey is for everyone", called the longtime TV personality's comments "offensive".
Hockey Night in Canada used to be a long-time CBC Saturday night staple.
On Twitter, people called for Cherry's firing and some criticized MacLean for not speaking out during the segment.
"It seems to have upset people", Cherry said. Ahmed, who lives in the Toronto area, is a principal at Servo Annex, a company that educates company presidents and senior executives in digital and social media. "That's what Canada is all about", Singh wrote on Twitter and Facebook Sunday. "My grandfather (a Canadian immigrant) served in WW2 & Don never manned a post".
Ron MacLean apologized during the opening remarks of Hometown Hockey which aired on Sportsnet Sunday evening.
Among the online responses to Cherry's rant was one from Paula Simons, an independent senator from Alberta, and Mississauga mayor Bonnie Crombie.
"We're proud of diverse cultural heritage and we'll always stand up for it", she said on Twitter.
She wrote that it has not been her experience that new immigrants don't wear poppies or appreciate the tragedies of war, and further condemned the sentiment behind Cherry's remarks.
Poppies are sold every year starting on the last Friday in October until Remembrance Day on November 11 by The Royal Canadian Legion to raise money in support of veterans and their families.
The network says Cherry's remarks are discriminatory and offensive and do not represent Sportsnet's values.
Sportsnet apologized first for Cherry's remarks on Sunday and issued a statement on the matter.
Mohamad Fakih is a Lebanese-Canadian businessman, CEO of Paramount Fine Foods and chairman of the Fakih Foundation, which aims to "alleviate poverty and advance education to ensure vulnerable communities are empowered for entrepreneurship, leadership, diversity and inclusion".