Facebook has been constantly pushing ecommerce features on its popular messaging platform WhatsApp.
WhatsApp Business was created to make it easier for small businesses to stay in touch with customers with tools including automatic replies to common questions.
Amrit Pal, product manager at WhatsApp said the company gave early access to the catalog feature to SareeVenue.com in India and the owner told the company that the catalog feature has helped customers learn about the different colors available, know the prices and view what the business offers.
With WhatsApp catalogs, merchants on WhatsApp Business will be able to share inventories of their products with WhatsApp users.
"The Catalog feature is available today to businesses using the WhatsApp Business app on both Android and iPhone in Brazil, Germany, India, Indonesia, Mexico, the United Kingdom, and the USA", it said adding that it will be rolled out in other parts of the world soon.
"Previously, businesses had to send product photos one at a time and repeatedly provide information now customers can see their full catalogue right within WhatsApp".
Businesses will be able to add important information such as prices, descriptions, and product codes for each of the products they put in their catalog, allowing users to get a good idea about the product they are looking at before making a purchasing decision.
Recently, Facebook has introduced a new company logo with simple bold, capitalised text that will be used across its portfolio of apps.
Retailers build their virtual storefront using the WhatsApp Business app, but you can browse them using the standard version of WhatsApp you already have installed for messaging family and friends. It's also expected to roll out to other regions soon.
WhatsApp says that buying and selling things through its service at the moment is rubbish, because, to be fair, it's not historically been designed with that in mind.