The "everything must go" sale begins on Friday, November 8th with the cost of all items in store dramatically reduced, although customers have been told some exclusions do apply and to see in store for more details.
Eastbourne Mothercare has not yet announced an official date when the store will close.
Shoppers raced to local stores in Torquay, Plymouth and Truro, but were left disappointed as there were no apparent signs of such deal.
A company statement earlier this week said: 'Since May 2018, we have undertaken a root and branch review of the group and Mothercare UK within it, including a number of discussions over the summer with potential partners regarding our UK retail business.
They said: "The closing down sale is definitely happening".
Councillor Lee Carter, Telford & Wrekin Council's cabinet member for the borough economy, said: "Our businesss advisor from the Marches Growth Hub has visited Telford's Mothercare store to offer support to their 27 staff in finding alternative employment".
Romford's Mothercare has started a massive closing down sale following the children's retailer's announcement that its United Kingdom business was no longer profitable. Signs will be going up at some point today.
A spokesman for Mothercare Peterborough said "This is a great opportunity for customers to pick up some awesome deals as everything is reduced. The reason there might not be any signage at the stores yet is because it was only recently announced".
"Demand will be high so don't wait to grab a fantastic deal, especially if you're Christmas shopping!"
Discounts will also be available on the company's website, which will remain live for the time being.
Product warranties or guarantees will remain valid and gift cards are still being accepted, although no more will be sold.
On its website the company said the sake would exclude concessions, milk, food, medicines and third party gift cards.
Mothercare has been among the UK's top retailers for everything to do with parenting and has been a staple on the high street since 1961.