Lunn - a BMX racer and free rider - was trail riding in Cabo with his friends when he got into an accident and suffered a fatal head injury.
"Jordie lost his life doing exactly what he loved", Lunn's family said in a statement to Pinkbike.
'Jordie had an incredible 20+ year career as a mountain biker.
While the release did not go into specifics, it did state that Lunn sustained a 'fatal head injury.
"With my kids, my daughters when they were young, had them laughing, tickling their feet, going through different characters", Tippie says.
Global Affairs Canada said in a statement their sympathies are with the family and friends of the Canadian who died, and consular officials are providing help for the family. His videos earned him sponsorships from major brands like Rocky Mountain Bikes, SRAM, RockShox, Truvativ and RockStar Energy.
In 2003, he was the highest ranked North American DH racer in the World Cup.
Eventually, Lunn took up trick riding. He also starred in popular self-produced mountain biking videos, like his series "Rough AF".
The news of his death triggered an outpouring of tributes from Lunn's friends in the mountain biking community.
Canadian mountain bike legend Jordie Lunn died after a biking accident in Mexico earlier this week. his family announced on Friday. "My condolences go out to his family because I know he loved his brothers and I know he was their glue". We lost a human that you hope everyone could be like. I love you and will never forget you.
The Rough AF series featured plenty of awe-inspiring stunts, like one from 2018 that showcased a death-defying plunge down a almost vertical ramp that he and his friends built on Vancouver Island.
Matt Rolston, who worked with Lunn in Whistler, said Friday that those trails will be a big part of the heavily tattooed mountain biker's enduring legacy.
Pro Rider Sam Hill posted, "One of the first and nicest guys I met when I first raced overseas back in 2001, you've been a friend ever since that day". Among his accomplishments were the downhill biking trails at Bear Mountain Resort near Victoria.