Dream Crazy was created by the agency Wieden+Kennedy, which says on its official site that the spot "focuses on a collection of stories that represent athletes who are household names and those who should be".
The 2-minute ad - which was first released in September of a year ago and was part of the company's 30th anniversary "Just Do It" campaign - received the award for outstanding commercial at the Creative Arts Emmys on Sunday night. "Just do it." In 2016, Kaepernick started to kneel for the pre-game national anthem in protest at racial injustice in the United States.
While Kaepernick narrates the commercial, several other star athletes also appear in the inspiring 2-minute piece, including Serena Williams and LeBron James. Other's burned their Nike shoes in videos shared to social media and a university in Missouri, College of the Ozarks, even dropped the brand, according to CNN. The run-up included a almost 5% increase since Nike's announcement of the campaign on Labor Day 2018, which added almost $6 billion to the company's market value. Narrated by former National Football League player Colin Kaepernick, it also features sporting stars like Serena Williams and LeBron James, and illustrates how athletes have defied expectations to make seemingly insane dreams a reality. He has been out of the NFL since leaving the San Francisco 49ers in 2017, and he later settled a case with the league in which he alleged he had been blackballed by team owners for his protests.