James and his team filed to trademark the term "Taco Tuesday", in coordination with the videos the superstar has posted to his social media in celebration of his tradition of eating tacos ... on Tuesdays. The ruling came down to the phrase being considered a "commonplace message".
It was reported earlier in the day by The Blast that a Mexican restaurant in IL filed a letter of protest against LeBron's attempt to trademark the term.
"Finding "Taco Tuesday" as commonplace achieves precisely what the intended outcome was, which was getting the US government to recognize that someone can not be sued for its use", the spokesman said.
If you're unfamiliar, over the previous year or so, James has famously taken to Instagram to show off his family's taco night, featuring him exuberantly yelling "It's taco Tuuuuuesday", then panning around to the rest of the table and encouraging his loved ones to do the same - they often do so, perhaps reluctantly.
Sometimes, his videos feature special guests, like new Los Angeles Lakers teammate Anthony Davis in the example below. The application said that James was seeking the rights for "advertising and marketing services provided by means of indirect methods of marketing, communications, namely, social media, search engine marketing, inquiry marketing, mobile marketing, blogging and other forms of passive, shareable or viral communications channels".