The Apple iPhone 11 and 11 Pro

iPhone 11: Apple's most ambitious bid yet to conquer video and film

Apple’s TV, iPhone and Arcade Announcements Do Little to Move the Needle on Wall Street

Tim Cook, Apple's CEO, called the Pro models "the most powerful and most advanced iPhones we have ever built, with a stunning design". The company bids to weather the slump in the global smartphone market.

These "pro" models are touted as having a significantly improved display, better battery life, and an astounding triple-camera system. Customers can pre-order any iPhone 11 device starting at 5 a.m. PT on Friday, September 13, with retail availability beginning Friday, September 20. "I think Apple realised that iPhone XR was pricey as the price adjustments in Q2 led to a surge in sales for iPhone XR", said Tarun Pathak, Associate Director, Counterpoint Research.

For the iPhone 11 Pro Max, the price is an extra SG$150 on top of the 11 Pro pricing. The 11 Pro has a 5.8-inch Super Retina XDR display, while the Max Pro has a 6.5-inch version of the same panel.

Apple took a lot of people by surprise with the starting price of the 6.1-inch iPhone 11, which packs a faster processor than last year's iPhone XR, as well as a second rear-facing camera, while undercutting its predecessor by 50 bucks at launch.

Other products are getting only minor updates, such as an iPad with a larger screen.

The fifth-generation Apple Watch has a touch-screen face that is always on so the time and notifications are always viewable, while still being stingy on battery power. Apple unveiled its iPhone 11 models Tuesday, touting upgraded, ultra-wide cameras as it updated its popular smartphone lineup and cut its entry price to $699. Contrary to speculation, Apple did not mention any new sleep-tracking functionality, instead revealing a new always-on display created to last up to 18 hours, apps like Noise for monitoring ambient noise levels, and Cycle Tracking for logging menstrual cycle data.

Apple also invited Watch users to volunteer for three new health studies, though data collected will remain anonymous. As with previous Apple Watch releases, you'll also be able to purchase the sport-oriented Apple Watch Nike version (the difference being a more exercise friendly watch band), the fashion-oriented Apple Watch Hermes version, or the white Apple Watch Edition version. Apple shipped just 36 million iPhones in Q2 2019.

The subscription based video streaming service AppleTv+, which costs $4.99 per month, is also going to be available free for one year with new iPhone models.

"As Apple starts to become less relevant to consumers with diminishing impact from fancy industrial design tricks and their cloud software offerings that can not compete with Google's, they're subtly doubling down on how their device ecosystem is inherently more private than any other ones out there", he said.

All these Apple-branded or Apple-sold headphones come with a limited warranty as standard providing one year of hardware fix coverage, but in exchange for only $29, you can now extend that period to 24 months, during which time the company will have your back for up to two incidents of accidental damage, each subject to an additional $29 service fee.

Still, some analysts said that Apple's decision to lower the entry price for the new iPhone, one of the most discussed topics on Weibo on Wednesday, was a positive sign. "Apple continues to be an aspirational model of choice for consumers".

Apple opened by discussing Apple TV+, its original streaming video subscription service, and Apple Arcade, its game subscription service.

Arcade will have more than 100 exclusive titles for play on Apple's array of hardware.

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