The more expensive iPhone 11 Pro will have three cameras - a wide angle, telephoto and ultra-wide camera.
Apple played up an ability to use Pro iPhones for slow motion portrait snippets like selfies that it called "slofies".
Apple's stock price rose 1.1 per cent after the announcements to US$216.7 per share.
Creative Strategies analyst Carolina Milanesi says Apple might be using lower prices to welcome people into its services ecosystem.
Others, meanwhile, just reckon the phones are "f***ing ugly".
iPhone 11 will be available through Apple Authorised Resellers starting September 27. In a Weibo poll started by Headline News, which is run by Sina News, more than 70% of the 636,000 respondents chose the option saying they "won't buy" a new iPhone. According to Drance, the iPhone 11 comes in 6 colours and adds more festures for photo-lovers.
Three lenses are better than two. They still cost $1,000 and over, but they appear to be superior devices.
Interestingly, despite it's exorbitant price, the phone is cheaper than recent launches, inspiring a heavy bout of self loathing for recent buyers of the old model. The iPhone 8's price dropped to $449. The companies fastest to capture that market will also be ideally positioned to serve the projected increase in demand that follows.
So far this fiscal year, iPhone sales have fallen 15 per cent in Apple's first quarter, a further 17 per cent in its second quarter and 12 per cent in its third quarter.
In the second quarter of 2019, 36.9 million handsets were shipped in India - up 9.9% from previous year.
Along with the iPhone Pro and and Pro Max, Apple just officially announced a more budget-friendly 2019 device - the iPhone 11.
The latest iPhones feature more cameras than before and a processor that has been updated to be faster while consuming less power. The Apple TV app is also available on select Samsung smart TVs, and will come to Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future.
"Apple saw some success and volumes in Q2 in India due to price correction of iPhone XR". Apple aggressively negotiates volume discounts from suppliers, and Bajarin believes Apple saved between $30 and $50 in parts per iPhone this year.
But heated discussions about new iPhones don't change Apple's prospects in China.