We've had a look at the key takeaways from the launch. The main difference is the cameras. That system consists of three 12MP shooters, with an ultra-wide, a wide, and a telephoto lens.
But it's arguably more attractive than the camera blister on the iPhone 11 Pro, an offset circular-lenses-within-a-square on the back cover. QuickTake is a new feature that lets you tap and hold the shutter button from the Photos section of the camera to take a short video without swiping over to the Video section. It also tried hard to suggest that the iPhone Pro could be used for professional films: allowing you to record two different shots at the same time by recording using two different cameras.
But a triple-camera feature is hardly ground breaking, because rivals Huawei and Samsung launched their triple-camera smart phones in 2018.
Apple this week unveiled a cheaper generation of smartphones after several consecutive quarters of declining iPhone sales.
Starting today, viewers can watch trailers and add Apple TV+ series and movies to Up Next on the Apple TV app, so they can be notified when the first episodes become available.
Perhaps, like good little children at the holidays, we should just learn to be content with what gifts Apple deigns to give us; perhaps, like spoilerphobes, we should avoid disappointment by ignoring even the best-sourced rumors from analysts with the greatest track records.
"I think the pricing on the Apple TV service was definitely a positive surprise", said Michael James, managing director of equity trading at Wedbush Securities in Los Angeles.
When it came to features, one of the main draws of the new launch for US buyers - a $5 per month Netflix-like streaming service - will not be available in China. "Clearly, that was a positive that people were happy to hear".
The service will be priced $4.99 per month, and Apple is granting loyal customers a long introductory period: Anyone who buys a new Apple device will receive a whole year of free Apple TV Plus.
The Apple TV+ price range will begin at A$7.99 per month and be available in over 100 countries. This explains why Apple was so upbeat about it's new services like Arcade and Apple TV+ and even talked about it ahead of the iPhones.
IPhone XR was launched in India at Rs. 74,900 back in October previous year.
Apple on Tuesday played to its strengths with powerful new iPhone and iPad models able to serve as stages for its new game and television services.
Australian retailers have been feeling the sting of falling consumer spending, as shoppers become more selective about how they spend their money, and are scrutinising high-cost, low-margin products that fail to move.