Months after Apple Arcade was first unveiled, Apple announced today that the all-you-can-play service will launch on september 19 in "over 150 countries". The first title, from Konami, is a new take on the classic arcade game Frogger called Frogger in Toy Town.
Whether you're into films, TV shows, documentaries or gaming, Apple is certainly pulling out all the stops to tempt people in a market that's spoilt for choice.
During Apple's iPhone 11 launch event, the company revealed more details on the Apple Arcade service. Apple is also promising new games every month, alongside a list of debuting games for Arcade. Apple Arcade games can all be played offline, and a single subscription includes access for up to six family members with Family Sharing.
Probably the most intriguing of the Apple Arcade games shown off today.
If you've been waiting for an Apple Arcade sub to get your game on, you'll have just 9 days to go.
The games will also not feature any ads or microtransactions, which is a welcome change to mobile gamers who are usually inundated with numerous ads everywhere, as well as games that constantly push microtransactions into their faces in order to progress the game they are playing faster. The subscription will automatically renew for NZ$8.99 per month.
A curated collection of quality games, free of obnoxious microtransactions and playable without an internet collection across Apple's family of devices could generate a whole lot of goodwill towards mobile gaming.
But that might not be enough to give an edge over Google since its user pool is much smaller and Apple Arcade is restricted to iOS users. Even though Apple has launched ahead of the Alphabet-owned company, it might not be enough to give an edge.
Shantae and the Seven Sirens - From Wayforward comes the latest game in the Shantae saga, my favourite series of action platformers. Players use insects, mushrooms and plants to run through the world as quickly as possible or try over and over again to achieve the flawless score.
Apple Arcade is an interesting gamble for the iPhone maker, as it has traditionally taken a laissez-faire approach to gaming.