As reported by The Verge, every September like clockwork a new iPhone is released for sale and this year is no different. While the Pro models offer some impressive tech for people hoping for the very most from their photos, for most people, the non-Pro iPhone 11 offers a whole lot of value.
Apple's earnings report for Q3 also revealed that the iPhones now accounts for less than 50% of Apple's overall revenue for the first time since 2012. Where the iPhone 11 now features two cameras on the rear, the more expensive iPhone 11 Pro and 11 Pro Max feature a third telephoto zoom lens, making it more suited to hardcore photographers and videographers than the two-lens iPhone 11.
The new iPhone 11 can take pictures in the dark without using the flash. Apple also reduced the price of Apple Watch Series 3 to a starting price of USD199.
iOS 13 will hit iPhones and watchOS 6 will reach Apple Watches on September 19. iPadOS will ship a few days later on September 30. macOS Catalina is still due at an as-yet unspecified date in October. Contrary to speculation, Apple did not mention any new sleep-tracking functionality, instead revealing a new always-on display created to last up to 18 hours, apps like Noise for monitoring ambient noise levels, and Cycle Tracking for logging menstrual cycle data. The Apple TV app is also available on select Samsung smart TVs, and will come to Amazon Fire TV, LG, Roku, Sony and VIZIO platforms in the future. I'm not really a gamer, but what they demoed looked pretty cool (though Frogger was a little weird with the giant baby monster). A new video-game streaming service, Apple Arcade, will also cost $5.99 a month in Canada. It makes sense, then, that the company focused its fall update on that model, increasing the screen to 10.2 inches, and getting it ready to take advantage of iPadOS.
The new iPad starts at $329. Series slated for Apple TV+ include a drama about a broadcast morning show starring Jennifer Aniston and Reese Witherspoon.
It's important to note that Apple will be eschewing licensed content for the time being.
That's because the biggest news about TV+ is that it will be priced at $4.99, which is significantly lower than most of its competitors.
In markets like India, where Apple has slightly over 1% market share, the attractive pricing of iPhone 11, further price cuts of older models and availability of new services might help Apple improve their position.