Last year, Roku entered the speaker business with the debut of the Roku TV Wireless Speakers. Featuring an easy wireless setup, and a sealed cabinet design with a powerful 10-inch driver, the Roku Wireless Subwoofer allows users to expand the premium audio of the Roku Smart Soundbar with for a theater-like experience in the home.
Both the Roku Smart Soundbar and Wireless Subwoofer cost $179.99 each. Otherwise, you can connect it over a non-ARC HDMI port as a Roku media streamer and use its optical audio connection to handle all sound from your TV. Not only is Apple TV overpriced, but the remote control is awful.
If you're using an older dumb TV and haven't tried the streaming universe yet, the Roku Smart Soundbar could fit your needs perfectly. While the Roku Smart Soundbar runs on Roku OS, the JBL link Bar runs on Android TV. Night Mode lowers the volume for louder scenes and boosts it for quieter ones. And it offers a Bluetooth connection, so you can stream music, podcasts and other audio programs from a Bluetooth-compatible device.
Roku shares the following features of the Smart Soundbar. The device is also a 4K HDR capable Roku streaming device with voice command and search functions, including compatibility with Google Assistant and Amazon Alexa.
On the one hand, the option to integrate with either of the top smart voice assistants is useful.
The new Roku Wireless Subwoofer is created to be the missing piece for those who need an extra bass push.
The Roku Smart Sound Bar is created to serve as an external TV speaker and media player in one device.
Unlike the Smart Soundbar, the Roku subwoofer will eventually be compatible with Roku's previous TV Wireless Speakers, but it's not compatible with the Roku TV Wireless Speakers at launch. It is essentially a traditional soundbar with a Roku media box built in. Roku TV™ models and Roku streaming players are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators. For $179.99, Roku's new soundbar seems to pack a decent audio punch while providing a somewhat unique Roku twist.
This is no longer the area that delivers the majority of the company's revenue.
Roku has been perhaps the biggest name in dedicated streaming hardware for several years now, but the San Jose-based company has some more tricks up its sleeve. In Q2, Roku beat on earnings with $250.1 million in revenue, versus $224.4 million expected and it was advertising driving that rise.