Anthem Partners With Mark Cuban, Acquires Majority Interest In AXS TV

Mark Cuban Billboard Music Awards Arrivals Las Vegas USA- 21 May 2017

CREDIT Rob Latour REX Shutterstock

Entertainer and ubiquitous TV host Steve Harvey has signed on with Toronto-based Anthem as an investor in the deal that includes the music-focused AXS TV channel and HDNet Movies. "The music, sports and entertainment communities served by these channels are a natural extension and flawless complement to our existing properties".

Steve Harvey is joining a takeover of AXS TV and HDNet Movies, two long-striving cable networks long owned by Mark Cuban.

Founded in 2011, Anthem operates linear and digital channels in the USA and Canada devoted to wrestling, boxing, hunting and fishing and gaming.

Along with putting Impact in more homes every week, it will also put them on a network where viewers are used to watching professional wrestling, as AXS TV is now home to both New Japan Pro-Wrestling and WOW: Women of Wrestling. AEG will also still support the network as far as advertising and sponsorship sales.

Anthem channels are now estimated to reach almost 150 million global TV homes, and this includes 110 million in the United States and Canada. "His company, Steve Harvey Global, will have a seat on Anthem's board of directors". "We look forward to collaborating with Anthem on content development that will surprise and delight this newly expanded audience". As a result, Impact Wrestling will have a new home on AXS TV.

Impact Wrestling will join New Japan Pro Wrestling and WOW Women of Wrestling as a trifecta of professional wrestling shows airing on the network.

In 2015, Destination America reached 56 million homes. Pursuit reaches around 35 million homes. Through its app PursuitUP the channel is also available on OTT streaming services. AXS TV began life as HDNet, which launched in 2001, at the dawn of high-definition broadcasting. The HDNet channel was relaunched as AXS TV in 2012 as a partnership among Cuban, AEG, Ryan Seacrest Media and CAA. The network's current programming lineup features live concerts and events, music-themed information and reality programming, live wrestling and MMA, and off-network runs of popular music-themed programming.

According to PWInsider.com, Anthem has no plans to discontinue their partnerships with either NJPW or WOW moving forward, even with Impact content coming to the channel.

HDNet Movies, available in approximately 12 million US homes, features theatrically released films and documentaries presented in high definition, including a variety of iconic classics and award winners spanning the 1950s to 2000s.

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