Jaguar's New 3D Virtual Reality Tech Is Pretty Wild

Future Land Rovers might let you watch 3D movies

Jaguar Land Rover is developing a 3D head-up display

The primary function of this 3D heads-up display and infotainment system is to project real-time safety information into the driver's field of view; this includes navigation prompts, any potential obstacles, and lane departure warnings. Jaguar Land Rover also makes a case for 3D entertainment for the passengers of autonomous vehicles, a proposition that sounds pretty swell indeed. It claims augmented reality would add the "perception of depth" to the image by mapping the messages directly onto the road ahead. Head- and eye-tracking technology would follow the user's position to ensure they can see 3D pictures without the need for individual screens or shutter glasses worn at the cinema.

When vehicles become fully autonomous, JLR says the system could transform a auto into a mobile cinema, projecting 3D movies to keep you occupied while it whisks you to your destination. Jaguar Land Rover is developing a new kind of 3D interior display, and we want a giant 3D shark jumping out of the dash at us, just like the giant shark that jumps out at poor McFly in Back to the Future II.

The project - which is run in association with Centre for Advanced Photonics and Electronics (CAPE) at University of Cambridge should offer a more seamless way of expressing information to the driver, and should actually improve reaction times. That kind of augmented reality cannot only be useful for things like navigation and highlighting points of interest, but also for alerting drivers to possible dangers. 3D "not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap", according to Valerian Meijering.

Together, these efforts are driving towards Destination Zero; Jaguar Land Rover's ambition to make societies safer and healthier, and the environment cleaner. JLR is also focused on achieving a future of zero emissions and zero accidents, which is nothing more than wishful thinking at this point given the realities of 2019 all across this big blue planet we call Earth.

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