The town of Wellesley said the residential street off Glen Road has become popular in town thanks to the "Old Town Road" hit song which has remained on top of the Billboard charts for 18 weeks in a row, which is a record.
NME reports that the sign has been stolen from the Greater Boston town of Wellesley at least three times since the spring. The thefts were first reported by The Swellesley Report, a local news website in town.
"The behavior is likely the work of individuals playing pranks, but it costs the town a lot of time and money to locate, fix - and where the signs and posts are damaged - replace, and reinstall the signs", says Stephanie Hawkinson, Wellesley's communications and project manager.
I mean, I'm pretty sure everyone just uses Google Maps now, so one missing street sign probably isn't going to be that disastrous for the small town.
Wellesley officials won't replace the signs until the excitement surrounding "Old Town Road" dwindles. "The Town of Wellesley hopes the recent, humorous publicity will help discourage individuals from taking Old Town Road signs or any other town street signs in the future".
Sicamous, British Columbia (which also, evidently, has an Old Town Road) has taken a different approach, producing replica signs for $25 after a similar string of encounters with pop culture outlaws.
Lil Nas X's hit track "Old Town Road" has reached ridiculous levels of success since it's release in December past year, but not everyone is thrilled about it. The town orders street signs from the company.