Amazon 'Prime Day' becomes phenomenon as rivals jump in

Amazon Prime Day: Live expert advice for all the best deals

Why we're going all-in on Amazon Prime Day this year

Below you'll find a breakdown of the best Xbox One deals available now, and we'll update this story as more deals go live on Monday. You can say "Alexa, order an Echo Dot" if you want to place an order immediately, or you can say "Alexa, add an Echo Dot to my cart" so that you can add several products ahead of your checkout. This card, which comes recommended in our guide to the best credit cards for groceries, offers 5 percent cash back every day for purchases at Whole Foods and Amazon-but during Prime Day festivities previous year, that cash-back percentage jumped to 10 percent for purchases up to $400 at Whole Foods. I won't get into too many details, but you should know that Prime membership is about WAY more than just Prime Day, too. Alexa Voice Shopping uses the credit card you have on file to complete your order.

Unfortunately, only the black model is still available at the time of this writing, and although the lightning deal is technically set to run until midnight, something tells us Woot's inventory will be all depleted earlier than that.

You can even ask Alexa to cancel your order or track your shipment after your purchase has gone through.

So before you click the purchase button, be sure that the deal you're getting is really a deal.

That means consumers are likely to see major price cuts across the range of Echo speakers and Amazon is already giving a taste of what could be to come.

Cinephiles will find deals on movie rentals and DVDs on Amazon's Prime Video website and the Prime Video app.

Amazon is kicking off two of the biggest shopping days of the year on July 15 and July 16.

Target will also join the sale frenzy this week, running "deal days" on Monday and Tuesday, the same dates as Prime Day.

Whole Foods is known for its high prices (It's called Whole Paycheck for a reason) so Prime Day is a great time to stock up on organic groceries.

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