Google is giving social networking another try with Shoelace

Google’s taking another crack at building a social network

Shoelace is Google’s latest attempt at making a social network that sticks

Google+ was officially dissolved in April this year and it looked like the company is done with building a social network in general. After the shutdown of platforms like Orkut, Google Buzz, and Google+ (and the shuttering of messaging services like Allo and Google Wave) it appears that Google is testing out yet another social network, this one called Shoelace. Today the company revealed Shoelace, a new social network centered around finding people with similar interests and meeting in up with them in the real world. You'll even be able to organize your own events if you so choose and make plans with other who are using a the app. It is now available only to 'select communities' in New York City, and users must have an active Google account to sign in. It will also suggest events that you might be interested in joining.

With Shoelace, you can create a listing for an event or activity and invite friends or strangers to join in. "After installing the app, we ask each user to join a community - which often require verification - to ensure you only attend Loops with people you might want to know", the team said in that same FAQ.

While Google says it plans to eventually bring Shoelace to cities around the USA, there seems to be no immediate thoughts of launching the service internationally. "This will help us determine what works and what doesn't as we work to make the app available to more people".

As fun as it is poke Google for past failures in the social network space, amid growing concerns that time spent on platforms like Twitter, Facebook, and Instagram is having a negative impact on our lives, it's kind of refreshing to see a social network whose main goal is to encourage people to spend less time on said network and more time actually doing things. Much like Shoelace, it started out as invite-only and was used to help people meet up for live events and activities.

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