It shows graphic scenes on gun violence.
Madonna has released a confronting and violent video to promote her newest single God Control.
Madonna's video for "God Relieve a watch on", a music off her unique album "Madame X", begins with a disclaimer that reads, "The story you're about to peek might be very traumatic".
Every day, approximately 100 Americans are killed with guns and hundreds more are shot and injured, according to data from the Centers for Disease Control and Prevention.
Ms. Carter said Madonna should apologize for re-traumatizing victims and work on a more pronounced disclaimer for the video. The video cuts between the reenactment of the shooting and Madonna writing out the lyrics to the song on a typewriter, a kind of open letter to the nation, pleading for action to be taken: "Everybody knows the damn truth, our nation lied, we lost respect".
In general, gun control activists appeared to welcome the video, with March For Our Lives, Gays Against Guns, and 1Pulse4America all tweeting their support.
"Gun violence disproportionately affects children, teenagers and the marginalised in our communities. Gun Control. Now", flashes on the screen. "Volunteer, stand up, donate, reach out". "Innocent lives depend on it. Join me in supporting the following organizations", and lists 11 websites for which viewers can check out and help make a change.
"I get that she was trying to bring awareness to gun control but I don't think that was the right way to go about doing it", Patience Carter told TMZ. "Magnificent, location off then maybe it is advisable to well set something about it", she said.
Talking to CNN Madonna said people needed to be confronted by the reality of gun violence saying, "this is what happens when people shoot". Does it make you feel bad?
She added: "I made this video because I want to draw attention to a crisis that needs to be addressed. To me, this is the biggest problem in America right now", she said.