Facebook isn't happy just hoarding your data for its own good, so now it wants your actual blood.
In India and Brazil, blood donation centers said that 20 percent of people told them Facebook influenced their decision to donate.
Starting Wednesday, people can sign up to be a blood donor on Facebook by going to Blood Donations in the About section of their profile. It's a great move from the company that could help improve blood supply for people who need it the most.
Facebook is making it easier for blood banks to find donors.
'Every two seconds, someone in the USA needs blood, and one donation can potentially save three lives, ' Facebook wrote in a blog post.
A statement by Hema Budaraju, Facebook's Director of Product, Health, said that the social media giant started with Chicago, New York City, San Francisco Bay Area, Baltimore and Washington, DC, and will roll out throughout the states over the coming months. Facebook is working with various blood banks in the United States including the American Red Cross, New York Blood Center, and the Stanford Blood Center. The blood donation center that makes the request won't receive any information about you, according to Facebook's Help Center.
Once they complete the sign up process, users will get notifications telling them when a nearby blood donation center is in need of donors.
"Blood donor recruitment is not a specific challenge for certain countries, it's an universal problem", she said.
To sign up for alerts, users should visit Facebook's blood donation page and click 'Sign up'. On the other hand, not being able to respond immediately to a request for blood in your area because your location tracking is turned off kind of defeats the goal of the feature.
To help raise awareness and make it easier for people to find opportunities to donate blood, Facebook launched its Blood Donations feature in the USA on Wednesday. Did you know that one in three Australian will need donated blood in their lifetime, but only one in thirty donate?