Gmail’s ‘dynamic email’ rolls out to everyone July 2

Google brings AMP-powered Dynamic Emails to Gmail from 2 July

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Gmail is soon getting a feature that would make the lives of many users easier.

Dynamic email is now available on the web, but Google says it'll be available on mobile "soon". Other email providers like Outlook and Yahoo are expected to support the new email format as well.

As per Google, with the help of "dynamic email", Gmail users will be able to perform several tasks without actually hopping onto another tab or even leaving the email thread.

Enable Now (Beta): This setting will allow dynamic email (currently in beta) immediately.

GOOGLE IS preparing to release its quiet revolution to Gmail users.

AMP email also needs to pass a few security and authentication hurdles, including using Domain Keys Identified Mail (DKIM) authentication, Sender Policy Framework (SPF) authentication and Domain-based Message Authentication, Reporting and Conformance (DMARC).

AMP for Gmail is now in beta and will be rolled out to the general public on the 2nd of July.

The service will roll out automatically on the web from 2 July (you can opt out in settings if you want, GSuite admins can turn off the feature for their entire domain) with mobile compatibility to come later.

To counter the obvious risk of spammers abusing dynamic email, organizations that intend to send AMP email to recipients will need to register with Google before they can send dynamic email. Pinterest, RedBus, Freshworks, Doodle, Booking.com, Despegar, Ecwid, Nexxt, Oyo Rooms are some of the early adopters as.well Google's own Google Doc team.

Google in 2016 introduced new question-mark warnings in Gmail when an email message can not be authenticated with SPF or DKIM. Chrome, Opera and Safari on desktop should support the feature as well as the Gmail app on iOS and Android.

According to the company, dynamic email will allow users to "easily take action directly from within the message itself, like RSVP to an event, fill out a questionnaire, browse a catalogue or respond to a comment".

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