The videos, which Canny and a couple other companies worked with artists to make, are meant to show how technology can be used to manipulate data.
As recently as last month, a deepfaked video of American politician Nancy Pelosi appearing to be intoxicated was posted on Facebook, and the internet (expectedly) exploded.
"Imagine this for a second: One man with total control of billions of people's stolen data - all their secret, their lives, their futures", Zuckerberg is made to say in a video from 2017.
Facebook did not remove the video but is quoted in media reports as saying that the video had been tagged as false and sank in the network's news feed ranking. She said Facebook is serving an accomplice and enabler of false information and Russian elections interference. Zilch, apparently. Filtering false news such as the Zuckerberg deepfake hasn't exactly stopped it from spreading like wildfire, and Facebook (and Instagram) will certainly have to answer claims that the tech giants are skirting responsibility on the issue of false news and misinformation.
The Pelosi video was not a deepfake like the new Zuckerberg clip, but was manipulated using traditional video editing techniques.
CNN Business has asked Facebook if it has any specific rules for deepfakes. Researchers are increasingly concerned that deep-learning technology can be used to create "deepfake" videos that are hard to distinguish from the real thing. The video, titled "A World Without Facebook", was viewed more than 32 million times, but it's now unavailable. It makes it appear as if Zuckerberg is giving out the statement, which in reality he isn't, and his voice is dubbed by an actor.
It took another two to three hours to make the final version.CNN Business reached out to the artists behind Spectrebut did not immediately receive a response. Nor did Canny AI, an Israeli advertising startup that helped create the video.
But he said he also wants to raise questions about the creation of such media."People need to know it's possible to do it", he said.
"We will treat this content the same way we treat all misinformation on Instagram", said a spokesperson for the photo sharing site.
"If third-party fact-checkers mark it as false, we will filter it from Instagram's recommendation surfaces". Twitter said something similar, while YouTube, owned by Google, removed the video.
Some of that work involves tackling deepfakes, the company said.