In 2017, British teen Molly Russell took her own life after going online to read about suicide, sparking a debate about regulating children's social media use.
In a nailbiting incident, a Malaysian teenager allegedly commits suicide by jumping off the building roof after asking her social media followers to vote on whether she should live or die.
It was reported that the girl jumped from the top of a shophouse after 69% of respondents asked her to choose "death".
The teen wrote an Instagram post which said "Really Important, Help Me Choose D/L", where "D" stood for "die" and "L" stood for live.
Padawan district police chief Aidil Bolhassan, however, told Reuters that the poll's numbers may have changed after news of the girl's death spread.
'Would she have heeded the advice of netizens to seek professional help had they done so?
Aidil said an investigation carried out by police at the scene found no signs of foul play, and that based on an interview with the girl's mother, the victim had been upset with her stepfather for rarely returning to visit her.
"It is very unfortunate a young life was lost in this manner", he said.
Ramkarpal Singh, an MP in the north-western state of Penang, suggested that those who voted for her to die could be guilty of abetting suicide. Did the encouragement of those netizens actually influence her decision to take her own life?' "A national discussion must take place", he said.
Youth and Sports Minister Syed Saddiq Syed Abdul Rahman also called for a probe, saying that rising suicide rates and mental health issues among young people needed to be taken seriously.
Police have classified the case as "sudden death".
Brit teen Molly Russell, 14, took her own life in 2017 after viewing sick content about suicide on social media, leading to the United Kingdom government threatening to ban some content.
"We have a deep responsibility to make sure people using Instagram feel safe and supported", a spokesperson said.
In February this year, Instagram moved to ban graphic images and posts related to self-harm from its own platform, citing a need to protect vulnerable users.
Wong Ching Yee, Instagram's head of communications in the Asia-Pacific, sent condolences to the teenager's family and encouraged users to contact emergency services and file a report if "they see any behaviour that puts people's safety at risk".