The ad format will feature more luxurious lifestyle sort of ads.
"We're unveiling a redesigned Google Shopping experience with new, immersive ways for shoppers to discover and compare millions of products from thousands of stores", Google's Surojit Chattarjee announced.
The company will continue to use the Shopping service to take orders for in-store pick up or delivery from a variety of shops.
In the coming few months, Google also plans to make accessible your trip information, including hotel and restaurant reservations, in Google Maps as well. Later this year, it will also come to Google Images and YouTube. In one iteration, advertisements informed by customers' previous searches and other online behavior would show up in on Google's iconic search homepage. At Google I/O 2019, Google showed how the Assistant would ... For example, searching for pictures of a certain piece of furniture on Google Images may return Shopping results. Amazon now dominates online shopping and is, by some estimates, responsible for one third and one half of all e-commerce.
Google, which gets about 85% of its revenue from ads, said recently that ad sales growth actually slowed down in the first quarter, which hurt its stock price in the short term.
That's likely to attract a raft of retailers who fear the ease of purchasing directly on Google would compel consumers to buy from a competitor using Google.
The ads on the Google home page appear on what the company calls its Discover feature, a Facebook-style news feed that users swipe through to view an algorithmically personalized set of links to articles, videos and other online content.
The company announced the these plans at a Marketing event in San Francisco Tuesday, where it also launched shoppable ads for a number of other services, including Discover, the curated newsfeed previously known as Google Now.
So a reviewer rating lipsticks might have ads that offer one for immediate purchase and a viewer doesn't have to stop watching the video.
"Advertisers have a finite amount of money to spend", he said.