Opening in 1,000 more theaters than Get Out, Peele's newest film will likely pull in almost $70 million for its opening weekend, almost $20 million over expectations.
It exceeded industry expectations in a big way. The psychological thriller about a family confronted by a band of doppelgangers almost doubled projections, which estimated a three-day total in the US$38 million to US$45 million range. It stars Lupita Nyong'o and Winston Duke as a couple forced to fend off blood-thirsty clones while vacationing with their kids.
Meanwhile, Paramount's animated Wonder Park came in third place with an additional $9.5 million to give the film a $30 million worldwide box office in its second week in theaters.
"There's nothing scary about horror for Hollywood", said Paul Dergarabedian, senior media analyst at Comscore.
"Us" is another hit for Peele and Universal.
With Us barreling into theaters, the shock flick pushed Marvel's Captain Marvel into second place. "Get Out" was also nominated for four Oscars, and Peele won for Best Original Screenplay. It hauled in $255 million at the box office globally - $33 million on its opening weekend.
While Us catered to moviegoers looking for a good fright, Captain Marvel was doing some terrifying business of its own during the superhero blockbuster's third weekend of release.
Still, Us is already a solid hit.
There are a lot of non-"original live-action film" s that have made a lot more than Us, but that does reflect just how big of an opening this number is for a movie that isn't based on anything that previously existed in film or another medium.
Since its debut at the South by Southwest Film Festival, "Us" has continued to build up enthusiastic word of mouth.