Apple to launch a surprise subscription service on March 25

Apple TV+ News+ and credit card Everything announced at today’s event

Apple to launch a surprise subscription service on March 25

Apple Card will arrive in the Wallet app in the U.S. "this summer" (likely sometime between June and August), with no word on when the service may roll out to other countries.

Let's start with Apple TV Channels. The service will be available across all apple devices and be available in 150 countries. Apple traditionally has been seen as a hardware company, with services and software only a small part of the business.

It's always been known that Apple would be entering the streaming service game - and they've finally made it official with the announcement of Apple TV+.

Here is the official Apple Arcade trailer.

Winfrey will be bringing two documentaries to Apple TV Plus, including one called Toxic Labor, which deals with sexual harassment in the workplace. "Netflix has become the gold standard in how to create and distribute content, using all the data they have about their viewers".

Apple says its News app is already the category leader in the App Store, and today it announced a new subscription service called "News+" that includes 300 magazines, as well as the L.A. Times and the Wall Street Journal.

"With over 5 billion articles read each month, Apple News is now the number one news app", pointed out Apple CEO Tim Cook during a company event in Cupertino, California on Monday. For more, check out every Apple TV show and series announced so far. The service will debut "this fall". In a Reuters interview published last week, The New York Times Company CEO Mark Thompson expressed concern over third-party distribution platforms like Apple's news subscriptions service, which condition some readers to find the newspaper's journalism elsewhere and "scrambled" its journalism with other journalism from other outlets.

The event is a pivotal moment for the company, which is rebranding itself as a services company amid a saturated iPhone market. Apple says the service will be ideal for families, respect user privacy, and will not have ads or require any additional purchases.

By highlighting services that run on its 1.4-billion consumer devices, rather than the devices themselves, Apple's strategy change is a momentous shift in emphasis under Cook, who succeeded the late Steve Jobs in 2011. The show, based on the sci-fi magazine that first inspired Spielberg as a kid, originally ran for 45 episodes between 1985 and 1987 - and will be making a comeback in the future on Apple TV+. A wave of speculation (and the usual strategic leaks) suggested that it's going to unveil either its long-awaited streaming service à la Netflix, a news and information service, or both.

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