Snapchat could integrate a cool new feature as soon as next month

Snap Inc. is reportedly getting ready to launch a gaming platform in April

Snapchat could integrate a cool new feature as soon as next month

Photo-messaging app Snapchat is planning to announce its in-app gaming platform codenamed "Project Cognac" during its first-ever summit for content and developer partners on April 4 in Los Angeles.

That news comes via a report from Cheddar, which notes that Snapchat's parent company Snap seemed to pave the way for this with its $8.6 million acquisition past year of the Australian gaming studio Prettygreat.

The platform, codenamed "Project Cognac", will feature a handful of games from outside developers created to work specifically in the Snapchat app, according to the report. Even so, this news should come as no surprise, as regular users of the app will have noticed the presence of augmented reality-based games to the far left of the face lens carousel since early a year ago.

The new games will provide an extra revenue stream for Snap, something that should please investors. The studio was founded by Australian games industry leaders Phil Larsen, Hugh Walters and Luke Muscat. Muscat has always been credited as the creator of pivotal mobile games such as Fruit Ninja and Jetpack Joyride. Tencent has even stated in the past that they would like to work with Snap on mobile games.

The company has struggled to increase its users, but its revenue grew by 36% last quarter.

Snap so far hasn't commented on word of the impending games platform launch.

The front of the New York Stock Exchange (NYSE) with a Snap Inc. logo hung on the front of it stands shortly before the company's IPO in New York, U.S., March 2, 2017.

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