TBS and TNT President Kevin Reilly who is involved in the oversee of the new Warner Media streaming service said today that in regards to Friends down the road, the series is bound to play exclusively on the media corp's new platform.
Along with those hit sitcoms, the WarnerMedia streaming service - which still doesn't have a name or a price point, but is set to launch in beta form by the end of the year - has its eye on CW shows like The Flash, Arrow and Riverdale that now make Netflix their streaming home. (In fact, both those shows were specifically included in the service's promotional materials.) And he's not planning on sharing them with Netflix or any other competitors, either: "Sharing destination assets is not a good model". Reilly said some of the "crown jewels" of the Warner Bros.
Reilly said he wants to offer a more differentiated, curated SVOD brand, and put forth the notion of "dynamic windowing", i.e. "putting the right product on the right platform at the right time".
What is interesting here is the effect Warner Media's three-tiered service (which will offer "an excellent library to families" and include access to HBO) is likely to have on the DC-centered Arrowverse, instead of those shows ending up on a streaming platform that is exclusively dedicated to DC-related programs.
Warner Bros.is the parent company of DC Entertainment, whose DC Universe app launched late previous year and is already introducing its third new series - Doom Patrol - this week. "It will be healthier to create more access and exposure".
It seems that all good things must come to an end as numerous shows from the Warner Bros. "We think we will be able to close the loop". A beta version of the service itself is expected to be available before the end of 2019. What that appears to mean is that shows and movies will not necessarily find permanent homes on the new streaming service, depending on what is in demand. Pulling it away (from Netflix)?