The company has stated that India will be the first country it will be launching this new smartphone series in, with more countries to follow. Samsung is also tying up with Amazon India for the launch of the Galaxy M series.
It is worth noting that the new Galaxy M series will take the place of the budget Galaxy J series, and for a starter, the series will pack premium features to give the much-needed push to Samsung in the budget segment.
"This new series would have done well for Samsung in the offline channel, which contributes to around 80% of its India handset sales..." The word on the street is that Samsung might launch the Galaxy M30 as well on January 28.
Warsi did not reveal any key specifications of the devices nor the name, but it is widely reported that they will come with monikers-Galaxy M10, M20 and M30.
Neil Shah, research director, devices and ecosystems at Counterpoint Research, however, was skeptical about Samsung's chances to break Xiaomi's hold on the ecommerce space, saying the Korean company is a year late with this series, since the online average selling prices have moved beyond Rs 10,000. The device will reportedly include 3GB of RAM, 32GB of internal storage, and carry a 3000mAh battery. The entry-level Galaxy M10 is rumored to be equipped with a 5.6-inch LCD screen, and is expected to be powered by the Exynos 7870 chipset. A 13MP camera is said to adorn the back of the phone, with a 5MP selfie snapper in front.
Samsung is expected to bring three smartphones under the Galaxy M series.
Cheap phones are a dime a dozen these days, especially in India, so it'll be interesting to see how Samsung will battle Xiaomi's new Redmi sub-brand and other competitors like Asus and RealMe to regain the top spot in the Indian smartphone market this year.
Samsung, on its part, is pulling out all the stops with this new series, introducing a 5,000 mAh battery in a device for the first time, packed with fast charging.
"The bigger Galaxy M20 is said to come with a 6.1" LCD display and it runs on an Exynos 7885 processor which is similar to last year's Galaxy A8 series.