Netflix Is Going To Use New Software To Stop The Password Sharing

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New Software May Put An End To Netflix Password Sharing

A company just unveiled new software that it claims can crack down on password sharing.

The software maker created the software, Credentials Sharing Insight, to crack down on account sharing with streaming services, making it possible to track if a user has given their streaming service password to someone else. The product relies on machine learning, which can "analyze account activity and recognize unusual patterns, such as account details being used in two locations within similar time periods". However, if you're that type of person who likes to share with their friend's login credentials so that all of your friends also can enjoy Netflix, then there's a piece of bad news for you. Synamedia now sells its other services to large media companies including AT&T, Disney, Sky Media, and Verizon, among others.

"Casual credentials sharing is becoming too expensive to ignore", Jean Marc Racine, CPO and GM EMEA of Synamedia, said. "The Netflix service and any content viewed through our service are for your personal and non-commercial use only and may not be shared with individuals beyond your household", Netflix also adds in its terms of service.

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