Starting next month, packages of Bud Light will have prominent labels showing the beer's calories and ingredients as well as the amount of fat, carbohydrates and protein in a serving.
The leading US beer brand, which is mired in a protracted sales slump, will begin including standard white nutrition labels on case boxes and six-packs next month, brewer Anheuser-Busch InBev NV said on Friday. Bud Light is by far the biggest beer brand in the US, with more than double the sales of second-place Coors Light. In adding calories and nutrition information, the brand appears to be taking a page from a strategy that's worked for its fellow Anheuser-Busch brand Michelob Ultra. In July 2016, the Beer Institute-a trade group representing big beer companies like Anheuser-Busch, MillerCoors, HeinekenUSA, Constellation Brands Beer Division and others-announced its Voluntary Disclosure Initiative, a commitment to adding a serving facts statement and freshness code dating to all participating breweries' beers by 2020.
Bud Light may have led the charge on ingredients and nutritional info on beer labels, but it's only a preview of what's to come from some of America's biggest beer brands.
Nutritionists are applauding the change.
Cawley said it's telling that a light beer would be the most forthcoming about its ingredients and nutrition information. "This is a great example of a large company responding to the market". And, when it's right in front of you, that's hard to ignore, she says.
But the question is: Will such labels make a difference in the choices consumers make?
In terms of calories, Bud Light is pretty similar to other light beers out there, Upton says. Below that, it shows the calories in a 12-ounce bottle or can (110) and other facts. Now, Bud Light is putting that information on packaging for everyone to see. Beer drinkers have been trading up from mass brands like Bud Light and Coors and toward some of the craft options that have proliferated in recent years. "That helps keep the calories down", Keatley says.
Overall, Keatley says this still doesn't qualify Bud Light as a health drink, but it's definitely a good move. "If you're going to have a drink or two and want to stay on your diet plan it's helpful", she says.