Netflix Is Cracking Down On People Who Share Their Account Details

Netflix on laptop

Company uses AI to catch people sharing Netflix passwords with friends

While the number of people one can share their Netflix account with depends on a personal plan, casual credentials sharing has become too expensive for the streaming service to ignore, a firm that can crack down on cheaters, has suggested.

The UK company claims by looking at variables such as where the streaming service is being used, the content watched, the device used to watch it and more it can calculate a probability of how likely it is a particular user is sharing their password.

According to the firm, if the AI finds the sharing pattern extreme, for example the credentials being sold online to multiple users, it would be able to shut down such accounts.

Synamedia's AI software analyzes which users are logged in at any current moment and then flag those accounts that are being shared, the Daily Mail reports.

Recent research from Magid found that roughly a quarter of millennials share their username and password for video streaming services with friends.

"Our new solution gives operators the ability to take action".

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions. There's no sign of whether or not any streaming services will want to employ the new technology. The system could let the company operating it specify how many users should be able to use a single account, which comes in handy for various family plans. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Jean Marc Racine, CPO and GM EMEA of Synamedia.

Synamedia's software can determine where an account is being used, whether at home or on the road, and who is watching.

It can also distinguish users who are sharing passwords with friends or kids who no longer live at home.

Synamedia says the system has already begun trials, though no official release date has been set.

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