Samsung first unveiled a prototype for a foldable phone in 2014, which looks vastly different than the one we saw on Wednesday. "We are excited to work with developers on this new platform to create new value for our customers".
"Infinity Flex Display will operate on an entirely new mobile experience and form factor", Samsung said.
Samsung unveiled the device at its company's developer conference Wednesday. Focusing specifically on Bixby's integration with smart TVs, the new Media Control API will allow Bixby to control content from Netflix, Hulu, HBO Now, and Spotify on Samsung televisions.
The bigger screen can split into three active areas at once, meaning three apps can run at the same time.
Also on November 7, Google announced Android support for this new foldable smartphone form factor, so the starting software support is in place and is expected to continue over time.
Samsung also used the developers conference to announce it would begin letting app developers use Bixby, its artificial-intelligence platform for Samsung's smartphones and home appliances. And it has tough and entrenched competition in Siri, Google, Cortana, Alexa in other devices. It's no exaggeration to say that most Galaxy owners usually launch the app by accident thanks to the ill-placed Bixby button.
Samsung is among a few developers working on foldable phones.
Samsung is promoting the idea of "share app ideas and share alike"; write an app for a smartphone and modify it using Developer Studio into a home-based app for the Samsung platform, if desired.
One UI is a "reengineered" design interface for Android that has been built to assist with one-handed operation.
The device's screen "had to be thinner than any other", he said, adding Samsung will be able to start mass production of the Infinity Flex Display in a "matter of months", which means it can be sold early next year at the earliest.
Samsung is now making it faster and easier for developers to connect their devices and services to the SmartThings platform with a new suite of tools in the redesigned SmartThings Developer Workspace.
One thing worth noting is that these individual capsules will not be immediately present on Bixby-enabled smartphones.
"Our strategy is to enhance the gaming experience on Galaxy devices, to make them a go-to platform for gaming".