Are you fearless enough to face your nightmares?
Happy Halloween! Burger King has unveiled its new Nightmare King burger, and it's interesting, to say the least. The "Nightmare King" is a quarter-pound beef patty topped with even more protein- chicken, cheese and bacon.
To prove that the sandwich causes nightmares, Burger King partnered with the Paramount Trials and Florida Sleep & Neuro Diagnostic Services and branding firm Goldforest on a study conducted over 10 nights. The chain adds, "By tracking various signals from the sleeping subjects including their heart rate, brain activity and breath, a group of doctors and scientists identified whether the individuals had vivid dreams".
Another participant recalled someone in her dream turned into the burger - and that person then turned in to snake. "But, after eating the Nightmare King, the data obtained from the study indicated that the incidence of nightmares increased by three and a half times".
"According to previous studies, 4 per cent of the population experiences nightmares in any given night", said Dr Jose Gabriel Medina, the study's lead doctor, in a statement. The Nightmare King will be available at participating Burger Kings through November 1. In celebration of the new menu item, Postmates will offer free delivery when you purchase it between October 22 and October 25.
Burger King is building off prior successes with novelty menu items to draw interest around the Halloween season. Along with the Nightmare King, Burger King recently unveiled the Frozen Fanta Scary Black Cherry for Halloween.
A new ad shows participants hooked up to sleep monitoring machines after eating the burger.