Indeed, the biggest issue facing a lot of Netflix competitors has been how one could possibly contend with the streaming service on a pure spending level-Netflix is spending like crazy to bring in all kinds of talent to create an insane amount of original content.
And now consumers have another reason to choose that iPhone over an Android phone: free original content. Let's just hope that original content is of the quality users are used to seeing on competing video streaming services.
On producing original content, the Cupertino, California-headquartered tech giant is reportedly spending about $1 billion.
Apple is betting big on its new digital media strategy with a new TV app. The TV application will come pre-installed on Apple devices.
While Apple's slate of first-party shows has been a poorly kept secret, the exact method the company is planning on using to distribute that content has remained unclear.
Apple now has at least 24 original shows or movies in production, including content from Oprah Winfrey, Steven Spielberg, J. J. Abrams, and M. Night Shyamalan. This is quite similar to how Amazon's streaming service works. That means those channels will no longer have apps on the Apple TV home screen, which will make the interface a little less cluttered and hopefully make it a little easier to find the content you want to watch without sorting through all the apps.
Indeed, it was previously reported that this was happening, as Apple replaced the showrunner on Steven Spielberg's revamped Amazing Stories when the show got "too dark" and has also retooled the upcoming series from Jennifer Aniston and Reese Witherspoon.
This is actually pretty smart of Apple, however.
In the meantime, music encyclopedia service Genius today announced a deal with Apple that will allow Apple Music subscribers to play full songs from Genius' song page. If people want to watch other content through Apple's video service, such as content from HBO, they will need to pay for a subscription service. The streaming wars have just begun.