According to the outlet's sources, the world's largest beverage company is talking with Aurora Cannabis to develop a health-focused beverage line infused with CBD - the non-psychoactive ingredient in marijuana that can be used to treat pain but doesn't get users high.
Hemp and marijuana are both cannabis plants, and both contain CBD, which can be extracted as an oil that can be added to everything from dog food to hand lotion to drinks.
The news follows a month-long span in which pot stocks have been heating up, in part due to news mid-August of a new deal struck between Canopy Growth and beer and alcohol company Constellation Brands, a $5 billion investment from the beverage giant.
Aurora Cannabis issued a statement early Tuesday saying it does not have a deal with Coke or any other beverage company to create cannabis-infused beverages.
The drink would be infused with Cannabidiol, a constituent of cannabis, which can help ease inflammation, pain and cramping, but has no psychoactive effect.
"The space is evolving quickly". "It's more of the recovery drink angle that Coca-Cola is interested in pursuing". "No decisions have been made at this time".
Heather MacGregor, a spokeswoman for Aurora, said in an emailed statement that the cannabis producer has expressed specific interest in the infused-beverage space, and intends to enter that market, BNN Bloomberg's David George-Cosh reported.
Canada is the first major economy to legalize recreational marijuana, and shares in cannabis producers have rallied in anticipation.
"The company does confirm that it engages in exploratory discussions with industry participants from time to time".